Tim Hortons

Well, I just finished reading the book about a Canadian icon. I read the book called "Tales from Under The Rim: The Marketing Of Tim Hortons" by Ron Buist. I found it very interesting. The part I liked the most is that it wasn't technical at all, it was told like a story somewhat. In the book, Ron talks about how he became involved in the Tim Horton's business and how Tim Horton's started out. Also, he wrote about the different contests particularly the "RRRRRRRRoll Up The Rim To Win" contest. I particularly enjoyed the part about the commercials and the stories about the making of them.
I think Tim Hortons has done well in a industry that when they started out, basicly the coffee and donut industry was barely alive when they started to a huge industry. Just from my experience, judging from the amount of cups I see people carrying around and in garbages and littered on the ground, I'd swear they were the only game in town. That's pretty good for a hockey player from the Maple Leafs who was looking for a restaurant to run when he retired.